“G.I. Joe: Retaliation” Just Got Pushed to 2013


Were you looking forward to watching “G.I. Joe: Retaliation” when it premiered next month on June 29th? Well, then you and I are both fucked because Paramount has decided as of today it’s going to be held back until March 2013 in order to make it 3-D.

I can’t think of a single movie that was suddenly pushed back this far this close to its premiere. I guess it’s good that Paramount has decided to take its time with the 3-D post-conversion rather than crapping it out Clash of the Titans-style, but still. Movie companies live or die by their summer movie gross projections, so it’s not a simple matter of saying, “Ah, we’ll just make that money next year.” Paramount apparently had to convince co-producers SpyGlass and MGM to make this drastic move and pay for the whole thing themselves.

And what about Hasbro? Did they get any say in this? Aren’t “G.I. Joe: Retaliation” toys on toy shelves right now? These figures have been produced and shipped and stocked months ago; Hasbro can’t ask retail stores if they mind putting all their shit in the back until March. I wonder if Paramount has to pay Hasbro some kind of restitution for the loss they’ll incur on the Retaliation action figures without a movie to promote them, or if Hasbro is just getting totally fucked.

In related news, FUCK YOU PARAMOUNT I WAS LOOKING FORWARD TO THIS. Douchebags.


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